Not that Good
Sunday, April 5th, 2009
Last week, a friend asked me to visit the web site for a marketing agency she was considering an interview with in Chicago. She had questions about its legitimacy and whether it was a legitimate agency that provides actual services to clients or one that uses the word marketing loosely in job ads to attract applicants – usually intelligent ones, fresh from college – and then sell them on a career in hocking knives, hard-back book collections, cleaning solvents and anything that can be crammed into a suitcase and carried door to door. Below is the first sentence posted on the company’s home page. Judging by its length and lack of clarity, would you work for them? (I changed the company name to conceal its identity.)
“Luau Marketing is an organization developed on the premise that an approach to a successful business and marketing plan based on personal communication combined with a genuine interest in people will always be more compelling and meaningful than the latest technology craze.”
