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	<title>Kevin Kuzma &#187; Business</title>
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	<link>http://www.kevinkuzma.com</link>
	<description>Kevin Kuzma :: Words are my only evidence that I have a shadow in this world.</description>
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		<title>Tires for Trade</title>
		<link>http://www.kevinkuzma.com/tires-for-trade</link>
		<comments>http://www.kevinkuzma.com/tires-for-trade#comments</comments>
		<pubDate>Tue, 02 Jun 2009 04:04:00 +0000</pubDate>
		<dc:creator>Kevin Kuzma</dc:creator>
				<category><![CDATA[Piece of Mind]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kevinkuzma.com/?p=1802</guid>
		<description><![CDATA[My apologies for not writing more this week. I think this is the most time I&#8217;ve let pass without making a post since the site sputtered to a start last year. Besides the normal distractions, I&#8217;ve had my hands full recently with a freelance web copy project. I&#8217;ve been commissioned to write site content for [...]]]></description>
			<content:encoded><![CDATA[<p>My apologies for not writing more this week. I think this is the most time I&#8217;ve let pass without making a post since the site sputtered to a start last year. Besides the normal distractions, I&#8217;ve had my hands full recently with a freelance web copy project. I&#8217;ve been commissioned to write site content for Jackson&#8217;s Service Station in Edwardsville, Kan. And, for the first time in my career, I&#8217;m doing it for trade. My payment is going to be a tire rotation and the owner, Gary Jackson, has agreed to help me score a good deal on new tires when I need them. Money was on the table but it makes a much better story if some Goodyears are involved, don&#8217;t you think?</p>
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		<title>A Panoply of Information</title>
		<link>http://www.kevinkuzma.com/a-panoply-of-information</link>
		<comments>http://www.kevinkuzma.com/a-panoply-of-information#comments</comments>
		<pubDate>Fri, 10 Apr 2009 07:01:18 +0000</pubDate>
		<dc:creator>Kevin Kuzma</dc:creator>
				<category><![CDATA[Piece of Mind]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kevinkuzma.com/?p=1504</guid>
		<description><![CDATA[Exercising a haughty vocabulary – particularly in a sales piece – can be a risky move for a copywriter. I don’t know about you, but if I was writing promotional copy for a book touting effective communication with employees, I don’t think I’d use the word “panoply” in the opening sentence. PR News dropped me [...]]]></description>
			<content:encoded><![CDATA[<p>Exercising a haughty vocabulary – particularly in a sales piece – can be a risky move for a copywriter. I don’t know about you, but if I was writing promotional copy for a book touting effective communication with employees, I don’t think I’d use the word “panoply” in the opening sentence. PR News dropped me a line with an e-cycle today that utilized this hook. I’ve pasted the opening paragraph below. Notice the semicolon and yet another vocabulary stretch, “foolhardy”. The person who wrote this is trying to tell readers something – and I think it’s that they are more intelligent than us. Or maybe that know how to use a thesaurus. But that does that make you want to purchase the book?</p>
<p>“In PR News&#8217; inaugural Employee Communications Guidebook, we offer a full panoply of information that can improve your skills for many scenarios. Whether it&#8217;s recruiting and retaining talent or greening the workplace, this Guidebook will hone your understanding on how you can craft and ensure effective messaging to employees; it will also give you the resources you need to streamline all channels of internal communications. Putting employee communications on the backburner during this challenging period is not only foolhardy but a serious misstep that can have damaging repercussions from which your company, agency or association may never fully recover.”</p>
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		<title>Not that Good</title>
		<link>http://www.kevinkuzma.com/not-that-good</link>
		<comments>http://www.kevinkuzma.com/not-that-good#comments</comments>
		<pubDate>Sun, 05 Apr 2009 18:00:04 +0000</pubDate>
		<dc:creator>Kevin Kuzma</dc:creator>
				<category><![CDATA[Piece of Mind]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kevinkuzma.com/?p=1487</guid>
		<description><![CDATA[Last week, a friend asked me to visit the web site for a marketing agency she was considering an interview with in Chicago. She had questions about its legitimacy and whether it was a legitimate agency that provides actual services to clients or one that uses the word marketing loosely in job ads to attract [...]]]></description>
			<content:encoded><![CDATA[<p>Last week, a friend asked me to visit the web site for a marketing agency she was considering an interview with in Chicago. She had questions about its legitimacy and whether it was a legitimate agency that provides actual services to clients or one that uses the word marketing loosely in job ads to attract applicants &#8211; usually intelligent ones, fresh from college &#8211; and then sell them on a career in hocking knives, hard-back book collections, cleaning solvents and anything that can be crammed into a suitcase and carried door to door. Below is the first sentence posted on the company’s home page. Judging by its length and lack of clarity, would you work for them? (I changed the company name to conceal its identity.)</p>
<p>&#8220;Luau Marketing is an organization developed on the premise that an approach to a successful business and marketing plan based on personal communication combined with a genuine interest in people will always be more compelling and meaningful than the latest technology craze.&#8221;</p>
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		<title>Live Performance</title>
		<link>http://www.kevinkuzma.com/live-performance</link>
		<comments>http://www.kevinkuzma.com/live-performance#comments</comments>
		<pubDate>Tue, 24 Feb 2009 16:51:11 +0000</pubDate>
		<dc:creator>Kevin Kuzma</dc:creator>
				<category><![CDATA[Piece of Mind]]></category>
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.kevinkuzma.com/?p=1372</guid>
		<description><![CDATA[If you happen to have the evening free tomorrow, I’ll be at the University of Kansas in Lawrence visiting with students involved with the marketing club. The presentation will begin at 7:30 p.m. at the Student Union in the Jayhawk Room. My discussion topic will loosely focus on how employees in the marketing field are [...]]]></description>
			<content:encoded><![CDATA[<p>If you happen to have the evening free tomorrow, I’ll be at the University of Kansas in Lawrence visiting with students involved with the marketing club. The presentation will begin at 7:30 p.m. at the Student Union in the Jayhawk Room. My discussion topic will loosely focus on how employees in the marketing field are able to craft their own positions in the agency environment. Maybe I&#8217;ll see you there &#8230;</p>
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		<title>Bookstore Interview</title>
		<link>http://www.kevinkuzma.com/bookstore-interview</link>
		<comments>http://www.kevinkuzma.com/bookstore-interview#comments</comments>
		<pubDate>Tue, 25 Nov 2008 03:58:52 +0000</pubDate>
		<dc:creator>Kevin Kuzma</dc:creator>
				<category><![CDATA[Piece of Mind]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Present Mag.]]></category>

		<guid isPermaLink="false">http://www.kevinkuzma.com/?p=864</guid>
		<description><![CDATA[Overhead, the floorboards cracked while I sat chatting among the bookstacks, worried that my tape recorder would pick up the background noise and not the conversation. I was conducting an interview for Present yesterday in the basement of a local bookstore. While I can&#8217;t yet divulge the article topic (the piece will be appearing online [...]]]></description>
			<content:encoded><![CDATA[<p>Overhead, the floorboards cracked while I sat chatting among the bookstacks, worried that my tape recorder would pick up the background noise and not the conversation. I was conducting an interview for <em>Present</em> yesterday in the basement of a local bookstore. While I can&#8217;t yet divulge the article topic (the piece will be appearing online this week,) the discussion involved Kansas City&#8217;s bohemian arts scene and the proprietors&#8217; role in fostering passionate local poets and hosting wild open mic readings.<span id="more-864"></span></p>
<p>We sat with legs folded near the stairwell and by the History and Local Interest sections and the record bins. An occasional customer would stand in the shelves and flip through books while pretending not to listen, but the conversation was incendiary. We talked about poetry readings that were raided by the police in the middle of the night. We talked about new literary voices rising in the Midwest. We talked about the beats and the fact that Burroughs scored his mescaline from a place a few doors up from where we sat.</p>
<p>I was inspired. I could hardly wait to write today. I kept envisioning myself among the band of talented local writers and artists reading work to them that would otherwise be kept to myself. But my temptation to read before an audience would only detract from the time I would ordinarily spend writing or journaling.</p>
<p>In these delusions of grandeur, my reading voice is rich and steady. I recite some passages so fluidly it would seem the words came from memory. A few especially emotional passages keep the audience at close attention, waiting for the finish. Afterward, there is plenty of lavishment and compliments. I&#8217;m invited to come back. I stay late into the night sipping Boulevard and listening to the other poets let loose until the police lights flash through the broad windows and I slip out the rusted back sidedoor, into the neighborhood behind, running free into the shadowy night wherever my feet will take me, the equivalent to the same random places my mind takes me on the page.</p>
<p>Look for the full story here in the next few days.</p>
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